LiveSite Technology · Sales Strategy
PERSONALISATION
THAT ACTUALLY
FITS.

Turn anonymous shoppers into known customers — and show them what fits. Built exclusively for fashion ecommerce. Built around size, style, and persona intelligence.

Identity Compliance Persona Recommendations Revenue

LiveSite is an enterprise-grade AI personalisation platform that sits as an intelligence layer on top of Shopify — delivering size-aware, persona-driven product recommendations onsite and through Klaviyo email flows.

Every recommendation is powered by the AI Stylist — understanding each shopper's gender, size, brand affinity, and style preferences — and showing only products they can actually buy.

+5–15%
Conversion Rate
Shoppers find products faster
+8–25%
Average Order Value
Size-aware cross-sell drives larger baskets
+10–30%
Revenue Per Visitor
Better CR combined with higher AOV
+10–35%
Email Revenue
Personalised Klaviyo flows
01
The Problem · 02
Why fashion brands
lose revenue every day.

Generic personalisation tools weren't built for fashion. They don't understand fit, size, or brand relationships — and the revenue impact is measurable.

Wrong size, every time
Shoppers are shown products not available in their size — leading to dead clicks and abandoned sessions.
No size profile understanding
Onsite and off-site experiences don't understand a customer's size profile across categories.
Brand affinity ignored
Recommendations ignore brand affinity and colour preferences — showing irrelevant products.
Same experience for everyone
Generic merchandising treats every shopper the same regardless of behaviour, history, or style.
Email and onsite feel irrelevant
Abandoned cart emails recommend out-of-stock products. Post-purchase flows send the same top sellers to everyone.
Result
Lower conversion, poor average order value, and missed repeat purchases. Revenue left on the table with every session, every email, every visit.

Fashion ecommerce is unique. Size, gender, brand affinity, outfit logic, and seasonal relevance all matter. Generic AI engines built for retail broadly — not fashion specifically — fail on every one of these dimensions.

LiveSite is built exclusively for fashion. The only personalisation platform with native size-awareness, gender filtering, brand pairing, outfit intelligence, and persona-driven recommendation logic built in from day one.

02
The LiveSite Difference · 03
Built for fashion.
Built around fit.

LiveSite fixes what generic personalisation gets wrong. Every recommendation filtered by size, gender, brand affinity, and real-time persona intelligence.

Size-aware
Only shows products in the customer's size
Every recommendation filtered by the shopper's known size profile — across tops, bottoms, and shoes simultaneously. If it's not in their size and in stock, they never see it.
Gender filtering
Hard rule applied to every widget
Gender is inferred from behaviour and applied as a hard filter to every recommendation surface — onsite and in email. Never relaxed. Never wrong.
Brand intelligence
Understands brand affinity and pairing
LiveSite learns which brands each shopper gravitates toward — and understands which brands pair well together through our brand relationship configuration.
True 1:1
Individual experiences, not segments
Each shopper gets a completely different set of recommendations based on their individual persona, behaviour, and real-time signals. Not segments. Individuals.
In-stock only
Only products available right now
Hard rule, never relaxed. Only products currently in stock in the shopper's size appear in any recommendation widget or email flow.
Fashion-native logic
Outfit building, seasonal relevance
Outfit intelligence, seasonal picks, Wear With logic, and category-specific size awareness — none of which generic engines have built for fashion.
Result
Every shopper sees products that fit, feel relevant, and make sense to buy. Feels curated. Not automated.
03
How It Works · 04
Four layers.
One intelligence engine.
Live Intelligence Live Identity Live Stylist Live Activation
01
Live Intelligence
The intelligence layer powering identity, personas, and recommendations across LiveSite.
  • Learns the merchant's full product catalog on install
  • Creates a smart baseline persona for first-time visitors
  • Continuously recalibrates using live shopper interactions
  • Improves accuracy over time — even for anonymous shoppers
02
Live Identity
Anonymous tracking that stitches to a customer profile on consent.
  • Creates a first-party visitor ID on arrival
  • Captures browse and cart intent anonymously
  • Connects behaviour to a profile only when the customer opts in
  • Instantly unlocks personalised recommendations and lifecycle flows
03
Live Stylist
An AI stylist that understands each shopper's persona, size, and style preferences.
  • Uses persona intelligence to determine what fits and makes sense
  • Applies fashion-specific logic: gender, size, brand affinity, seasonality
  • Recommends products shoppers can actually buy and will wear
  • Adapts in real time as preferences and behaviour change
04
Live Activation
Where Live Intelligence turns into revenue — across every channel.
  • Onsite product recommendations and dynamic merchandising
  • Size-aware post-purchase cross-sell and upsell emails
  • Personalised abandoned browse, cart, and checkout emails
  • Live Collections and Picked For You shopping pages
  • Across onsite and off-site channels
04
Live Identity · 05
Thousands of missed
events. Now tracked.

Every anonymous browse session captured. Thousands of events your current stack misses — tracked in full, consent to privacy laws first via our Live Personal Shopper feature, and the anonymous persona stitched to the customer profile the moment they identify.

01
Compliance first
Consent to privacy laws via our Live Personal Shopper feature — before any tracking begins
02
Shopper arrives
First-party visitor ID created — all events captured anonymously from this point
03
Anonymous persona built
Browsing, size interactions and intent data matched to an anonymous persona profile
04
Profile stitch
Anonymous persona merged to customer profile on identification
05
Live persona active
Full personalisation active immediately — nothing lost
Tracked events
Page views
Product views
Size interactions
Add to carts
Checkouts started
Orders
Compliance first — always
100% anonymous sessions captured
Zero events lost on identify
First-party only
Richer Klaviyo profiles
Consent to privacy laws first
All tracking is consent-gated via our Live Personal Shopper feature. First-party only. No third-party cookies. Fully compliant with privacy regulation. The consent modal must appear before any tracking fires — equal prominence accept and reject, no pre-ticked boxes, granular category toggles defaulting off.
05
Live Stylist · AI Stylist · 06
Meet the AI Stylist
built for fashion.

Not a recommendation engine that filters by category. An AI stylist that understands what fits — powered by real-time data, size awareness, and style intelligence. Every recommendation individually styled, not just filtered.

✦ Size matching
Across all categories simultaneously
Tops, bottoms, and shoes — all filtered to the shopper's known size profile at the same time. Every widget, every time.
✦ Gender filtering
Hard rule, never relaxed
Applied to every recommendation surface — onsite and email. Inferred from behaviour, applied automatically.
✦ Brand affinity
Learned from behaviour
Which brands the shopper gravitates toward. Which brands pair well together. Driving intelligent brand discovery and cross-sell.
✦ Style intelligence
Persona signals in real time
Colour preferences, silhouettes, price band, occasion — learned from every interaction and improving with every visit.
What the AI Stylist asks
Most personalisation tools ask: what products are popular?

Our AI Stylist asks: what fits this person, right now?

The AI Stylist powers every onsite widget, every Live Collection, every Klaviyo email flow — the same intelligence engine across every channel and every touchpoint.

It adapts. Every page visit, every size click, every product interaction — the AI Stylist is recalibrating, building a richer picture of each individual shopper in real time.

In-stock only — always
Not segments — individuals
Real time
06
Live Merchandising · 07
Right widget.
Right surface. Right shopper.

Every page on your store has a job to do. LiveSite transforms each surface into a personalised experience — powered by Live Intelligence, Live Identity, and the AI Stylist.

store.com/
6 widgets
Top of funnel
Home Page →
Shopping Page
Best fit widgets
  • 01Best Selling
  • 02You May Also Like
  • 03Recently Viewed
  • 04Seasonal Picks
  • 05Picked For You ✦
  • 06Frequently Bought
store.com/products
8 widgets
Mid funnel
Product Page →
Outfitting Page
Best fit widgets
  • 01Wear With — outfit builder
  • 02Similar Products — size-filtered
  • 03Similar Brand
  • 04Related Products
  • 05Seasonal Picks
+ 3 more widgets
store.com/cart
2 widgets
Late funnel
Cart Page →
Upsell Page
Best fit widgets
  • 01Cart Cross-Sell
  • 02You May Also Like
Why it works
The cart is the highest-intent moment. The AI Stylist surfaces complementary products the shopper is most likely to add — size-aware, persona-driven.
All 8 recommendation types
Wear With
Outfit builder — complete looks around the viewed product
Similar Products
Size-filtered alternatives, always in stock in their size
Related Products
Contextually matched to the product being viewed
Picked For You ✦
Personalised homepage recommendations per individual
Same Brand
Keep shoppers in a brand they already love
Similar Brand
Cross-brand discovery via brand affinity pairing
Seasonal Picks
Curated to the current season and shopper style
Live Collections
Dynamic collections populated per individual in real time

Editorial guidance, not a constraint — each widget performs best on certain surfaces, but any widget can go on any surface. Place them where they make sense for your store.

07
Klaviyo Integration · 08
Emails that know
what fits. Every send.

LiveSite × Klaviyo brings the full personalisation engine with AI Stylist directly into your existing flows. A simple two-flow webhook pattern — no dev overhaul, no third-party middleware.

When a customer event fires, LiveSite runs the recommendation engine with our AI Stylist and writes the results back to the customer's Klaviyo profile. Your flow picks up the data and sends.

01
Customer event fires in Klaviyo
Purchase, browse, cart, or checkout abandonment
02
LiveSite runs the full recommendation engine
AI Stylist applies: gender, size, brand, style, in-stock only
03
Recommendations written to Klaviyo profile
Title, image, price, URL — ready. No extra API calls at send time.
04
Email sends with personalised products
Your flow picks up the data automatically
4 triggers × 8 rec types = 32 flows
Zero wrong size
No dev overhaul
7 email flows — all live
01
Browse abandonment
Don't send if the product is out of stock in the customer's size — includes size-matched alternatives from pages they visited
02
Cart abandonment
Personalised alternatives in their exact size — not just the same product
03
Checkout abandonment
Outfitting recommendations around what they nearly bought
04
Post purchase upsell
Higher-value alternatives matched to their style and purchase history
05
Post purchase cross-sell
Complementary categories to complete the basket
06
Post purchase outfitting
Full outfit built around what they just bought, in their size
AI Stylist
Powered by advanced AI and enhanced with size, style, and persona intelligence — every email recommendation individually styled, not just filtered
AI
08
Business Impact · 09
What LiveSite delivers
for merchants.
+5–15%
Conversion Rate
Shoppers discover relevant products faster — especially on product pages and collections
+8–25%
Average Order Value
Size-aware cross-sell and upsell drive larger baskets, with strongest gains post-purchase
+10–30%
Revenue Per Visitor
A direct result of better conversion combined with higher order values
+10–35%
Email Revenue
Personalised recommendations dramatically improve all Klaviyo flows
What customers experience

Feels curated. Not automated.

Product pages that surface the right alternatives in the right size
Recommendations that improve across visits — even before login
Personalised abandoned browse, cart, and checkout journeys
Post-purchase suggestions that actually make sense
Picked For You shopping experiences built around the individual
What merchants see
Higher conversion
Shoppers see products that fit — fewer dead ends, faster path to purchase, stronger conversion across every surface.
Increased AOV
Size-aware cross-sell and upsell — onsite and in email — drive larger baskets with higher average order values.
Less manual work
Zero ongoing manual curation. The AI Stylist handles every recommendation — updating in real time with zero merchandiser input.
Stronger retention
Better experiences drive repeat purchases and stronger customer lifetime value across the full lifecycle.
Results note
Results vary by category and traffic, but fashion brands consistently see double-digit revenue uplift when intelligent merchandising is introduced. 1 extra order per day covers the cost of LiveSite at most plan tiers.
09
Our Plans · 10
Pricing that scales
with your business.

LiveSite pricing is based on your annual store revenue, not feature restrictions. You get full platform access at every tier.

Growth
Up to $2.5M revenue
$499
per month
~$16 / day
Scale
Up to $5M revenue
$999
per month
~$33 / day
Plus
Up to $15M revenue
$2,999
per month
~$99 / day
Enterprise
Custom
Custom
pricing
 
1 extra order/day
= pays for LiveSite at most plan tiers.
No feature gating. No usage surprises. All plans include full platform access and basic onboarding and setup. Billed monthly. Annual plans available at a discount.
Why we price this way
AI compute and data usage scale with traffic, catalogue size, and interactions
Larger stores require more real-time personalisation and lifecycle activation
Revenue-aligned pricing keeps costs fair and predictable as you grow
10
Connect With Us · 11
BUILT FOR
FASHION.

Every shopper sees products that fit, feel relevant, and make sense to buy.

Personalisation that actually fits. Size-aware. Persona-driven. Zero manual curation.

Book a Demo → Aaron@livesite.technology
LiveSite
Technology · www.livesite.technology